Writing is not an easy task for everyone, even professional writers themselves suffer writer’s block from time to time, a condition where it is difficult for them to produce new and creative content. And if we add to this the SEO factor, things can get more complicated. An article for a magazine or a newspaper is very different from a blog that is thought for the optimization in the web searchers. The rule to follow in this situation is to understand that your audience always comes first, before the algorithms of Google. If your goal is to generate more traffic to your blog, you will have to go beyond “writing content” and be smarter when choosing and writing your topics.
Create attractive content for your audience, and at the same time position your blog in web search engines if possible and you can achieve it taking into account the following tips.some people use article spinner for their blog that idea is boring and not working anymore this day content is king you must focus on quilty content. but if you going to use spin content I suggest using that content on web 2.0 for backlinks purpose you can use given tool below.
1. Write chord to your buyer person
Maybe one day you will get a strong current of inspiration and start writing an article about a topic that you’re passionate about. These situations are a double-edged sword since you can run the risk of being carried away by emotion and forgetting your audience, or as they say in the digital world, your buyer person that is, the fictitious representation of your client ideal.
This is why it is important that before you start writing, you ask yourself who you are writing to. Depending on the subject of the article, it could be Manuel, the Marketing Manager; Laura, the Businesswoman or Julian, the Account Executive. To better understand your buyer, it is essential that you make a general and specific description of their profile, including demographics, skills, and characteristics.
Ask yourself what your professional and personal goals might be, what your challenges are and how you can help them achieve their goals. The purpose is to give a face to the client prospect to know how it can be addressed.
2. This is about being original and creative
When you have a list of possible contributions or solutions that would be useful to your potential client, check in the search engines what has already been published on the subject and analyze how you could add something new to your article. The Google Trends tool can also help you create content according to what people are searching on Google.
If you notice that there are several articles on the same topic, consider changing the way you are communicating the information and start experimenting with other formats that are not just text. If you have the resources, think about creating infographics, e-books or video tutorials. These formats are beneficial for people who have a learning method oriented to the visual. also, you can verify your content by using plagiarism checker tool that helps you write your article more powerful.
Even consider interviewing some industry experts, this in order to give a new perspective to your article, in addition to strengthening the credibility of your content. From this, the interviewee can share it on their social networks or other channels and increase the traffic of your blog.
Note: The keywords are critical to improving your SEO, do not forget to include them in the title, in the introduction to your content and subtitles (nope long as flow and not forced!).
3. The tone should be according to your buyer person
Just as your way of speaking changes when you are in a job interview or a party with your friends, the tone of your article also.In the digital world, the first impression people have of your business is through your way of writing. For this reason, the tone of your content plays an important role at the time of writing. Consider if the tone is going to be serious, fun, warm and personal, motivating or funny.
As a starting point, keep in mind your buyer persona to determine the tone you want to assign to your item. If you are a 50-year-old businessman who is not very familiar with the digital issue, use a warmer and friendlier tone, avoiding very technical terms. Also, consider if you want to talk about “you” or “you” to your potential client. Regardless of the tone, you should be clear and concise with the information you are giving your reader.
Tip: Avoid sweetening your article with the excessive use of adverbs like “it’s really good” or adjectives like ” incredible results”.
4. If the content is king, the title is the jester
Just as a buffoon in the royal court had the power to attract the attention of other people with his comic abilities or juggling, the title should be striking enough for your readers to click and continue reading.
You can spend a lot of time writing the body, but if your title is weak, it is almost or equal to lost work. Your title should be specific, make a promise to the reader of how it will benefit them and invite them to read the article at that moment.
5. More is better
It is common to think that nowadays readers prefer shorter articles, of 400 or 600 words, but according to Neil Patel, an expert in digital marketing, “Longer content tends to behave better at all levels”. In fact, in the eyes of Google, this type of content is considered not relevant and affects your SEO. Search engines tend to favor blogs and longer articles. A HubSpot study revealed that web searchers prefer more worked and extensive content that is between 2,250 and 2,500 words.
6. Tell your reader what to do
When you finish writing your article, the idea is to induce your reader to perform an action after reading it, in other words, a call to action. This can be as simple as asking you to share your content, write a comment or something more direct like subscribing to a newsletter or downloading an ebook.
It is a good way to give continuity to your article and improve the chances that your reader will continue browsing your blog. Also, it is a good tip to generate more conversions on your website.
7. Do not overlook a last revised article
Remember that your readers will have a bad impression of your blog if they find spelling mistakes, which will harm the chances of them continuing reading and sharing the content. Ideally, when you finish writing your article, give yourself some time before starting to edit your work, so you can see it from another perspective. Then, send it to your work team so they can give you their feedback.
It is also important that your post be aesthetically pleasing to read, avoid long paragraphs as they can cause visual noise, as well as technical phrases that may confuse your reader.
In conclusion, one of the biggest challenges you can face when writing for your blog is that you follow the rules for SEO, but at the same time, it is attractive content for your audience. Surely after reading this article, have a better idea of what you should do the next time you sit down to write an article for your blog. If you liked this post, do not forget to share it on your social networks.