It may sound paradoxical, because when analyzing the term what it suggests is that the Personal Brand is just that: personal. But when you go into the very heart of the Personal Brand, you realize that it’s really about the other, not about you.
And it is not a play on words, after comparing, analyzing, studying and concluding, in this whole issue of the Personal Brand, those who have a more powerful Personal Brand, are exactly those who built it thinking of others.
Analyzing the personal brand
Let’s put it in context: take a simple look at social networks, you will realize that those who have more followers are those who offer more. What ?: contents with interest. Of all kinds: artistic, literary, entertainment, professional, among others.
It is curious but the Personal Brands that most like are those that focus on giving. That is why, after giving yourself a pass through your social networks and knowing more about them, you end up … inspired, animated, challenged, in short: detonated.
Get increase your followers
Do you want thousands of followers? Well, start at the beginning: think really about them; in what they like, in what they need, in what they enjoy, in what motivates them, in what raises them, in what adds value to their lives.
That is the cleve !. Sure, check, check, analyze, do accounts, look again: it’s about the other, not about you. Think for a moment, what is your favorite thing about your best friend … mmm.
Yes, the answer is that it makes you feel better; It is for you when another does not, is your accomplice, picks you up when you fall or just spend it super with him, even when the only thing on the table is a glass of water.
Do not you imagine that when others visit your networks, what they want is to find something for them? Something that will help them to successfully pass their next test, give them information that others do not have, update them or simply make them laugh?
Exact!! You proved it. And now that you know, what do you expect to start all over again? Because surely when we think about building a Personal Brand, we think about everything we have to say, in the hundreds of followers that we will achieve, and in all the Likes that we will win.
Questions that will define your approach
This exercise is just the opposite. Answer some key questions that will help you better define where you need to focus:
What do you really have to offer?
What you have:
Will you help someone?
Will it give you new ideas?
Will it drive your business?
Will it help you to conquer the love of your life?
Will it give you any value?
If the answer is yes. Then you have it …
You have the foundation of a powerful Personal Brand, the rest are simple steps that if you are willing to follow, they will help you strengthen your personal brand and you will surely have overwhelming success.
10 steps to boost your personal score
Of what you can give.
What your followers need
Interiors that can contribute to them
Real to give
Of course what you are willing to give
Posture and Image
Consistent with what you promised
Exactly what you are willing to give
Due among those who are interested in receiving what you have
Thought about the way your followers consume
In which your followers move, live and breathe.